Abstract
DOI: http://doi.org/10.26333/sts.xxxviii1.02
The paper examines the complex relationship between language, art, and reality through a semiotic perspective. Drawing on key theorists such as Eco, Greimas, and Barbieri, it argues that art operates as a distinct language that challenges perceptual and cognitive habits by subverting expectations. Aesthetic experiences are viewed as transformative moments that reshape the individual’s worldview and interpretive abilities. The analysis highlights how artistic texts, through ambiguity and self-reflexivity, encourage deeper engagement and innovation in meaning-making. The paper also considers the impact of digital technologies, suggesting that while they risk dulling sensory and imaginative faculties in programmed environments, they simultaneously offer new creative opportunities. Ultimately, art remains a crucial site for reflection and transformation, capable of redefining the boundaries of reality and driving cultural and subjective change. The paper advocates for a mindful engagement with media, underscoring the liberating power of artistic manipulation and the necessity of protecting imaginative freedom.
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